A Trademark ....
The United States Patent and Trademark Office (USPTO) defines a trademark as a brand name that includes any name, word, symbol or device that is used to identify the goods and services of a business entity. A trademark (or service mark) denotes the source of the goods and/or services. Examples of trademark logos:

VCourt is now recognized by the USPTO as a valid trademark belonging to streamWrite, llc. VCourt is streamWrite's telephonic / video appearance system in use today in several court systems, helping them efficiently offer remote court appearances to the public. More info on VCourt is available here.